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Boss Media signs new agreement with Synot Lotto covering continued expansion on the Czech market

After the successful pilot project on the Czech market, Synot Lotto is continuing to broaden its investment in systems for centrally controlled gaming machines.

Accordingly, the pilot project is being carried out as planned with full-scale implementation in the coming year. Some 500 terminals will be installed during 2006, which will result in a total of 700 gaming machines by year-end.

The high-technology gaming machine is designed specifically for the Czech market. The centrally controlled slot and casino games are installed in gaming halls and pubs.

There are a total of about 45,000 mechanical slot machines in the Czech Republic. Most of these are expected to compete with new on-line terminals in the coming years. Synot has about one third of the total number of such machines on the Czech market.

"This is more than just a sign that the pilot project was a success," says Markus Holm, Vice President of Boss Media. "It is proof that there is continued high demand for Boss Media's leading IVT (Interactive Video Terminal) system. We provide high cost-efficiency, increased central control and sharply expanded player functions that is adapted to local markets - as a result of which we contribute significantly to strengthening the operator's business." 

"Synot believes that the market in Czech Republic is nearly full when it comes to the older versions of gambling machines and that the future lays with the modern IVT machines. This is confirmed by the result from the recently finished IVT pilot project. The signing of the contract with Boss Media AB emphasizes Synot's position as one of the market leaders on the Czech market and also confirms Synot's strategy to lead the future development of the gambling business by bringing new independent gaming solutions to the Czech market, says Petr Mikoaka, Synot Lotto a.s."


Boss Media supplies gaming system to Bonnier Entertainment and Folkspel

The Bonnier Group's Bonnier Entertainment business area has selected Boss Media as supplier for its new gaming activity. Bonnier is to launch www.bingolotto.se through a cooperative agreement with the Folkspel gaming company, which is owned by Swedish sports clubs and associations and whose activities include TV4's BingoLotto gaming program,. With this investment, the Bonnier Group is taking its first step into the market for gaming that involves money.

"We are active in the entertainment industry and an increasing portion of households' entertainment budget is being spent on various forms of gaming. This makes it a natural step for us to become involved in this industry. An added benefit of our cooperation with Folkspel is that it gives us the possibility to support Swedish sports clubs and associations," says Helena Forsell, Project Manager for BingoLotto.se.

Under the terms of the contract, Boss Media will supply a well-tested system for bingo gaming on the Internet, with Bonnier and Folkspel also gaining the possibility to expand into other gaming products and distribution channels over time. As a result of the contract, Bonnier will outsource its customer service for gaming to Boss Media.

"Proximity and stability were our criteria when we selected Boss Media. We now have access to a tested gaming system and proximity to product development. If everything proceeds according to plan, we will have, in cooperation with Folkspel, a considerable market share for digitally distributed gaming within a couple of years. The key is to take the right game to market using the right channel. With regard to marketing of gaming products, we have sufficient channels for this within the Group," says Helena Forsell.

"Boss Media's extensive experience of digital gaming solutions can be considered a guarantee of quality," says Leif Flatow, President of Folkspel. "We are full of confidence regarding the launch of BingoLotto on the Net - and, naturally, a well-functioning system is an important requirement for success."

Bingo products are a focus area for Boss Media, which previously was best known for its casino and poker products. In the digital gaming world, bingo is foreseen as the gaming product that will attract the most new players as a result of its softer gaming form, with greater focus on entertainment than big prizes.

"Bingo has the potential to be the next mass-market product in the digital gaming market. While casino gaming attracts men, bingo succeeds in attracting women," says Peter Bertilsson, President of Boss Media.

 

Swedish Boss Media to conquer the Czech Republic

After successfully conducting a pilot project with gaming machines distributed throughout the Czech Republic, Synot has decided to expand the operations in the next step towards a full-scale implementation of several thousand machines.

The expansion of the system will include introduction of a new state-of-the-art gaming machine combined with new features customized for the Czech market, such as new games with linked progressive jackpots presented on large plasma screens.

This new technology is being made available to the Czech players through the centrally controlled gaming machines that are loaded with slot and casino games to replace older technology at the gaming arcades.

"Synot Lotto and Boss Media started up the first pilot program in November 2004 and, based on what we have accomplished in this very short time, I am excited about the following months when we grow our player base and target the Czech players," says Petr Mikoska, CEO of Synot Lotto. "Through our well-established distribution network and our local know-how, combined with the gaming system from Boss Media, we have already established a strong competitive position on the market."

"The IVT system is well suited for the Czech market with competition demanding extremely short time to market, high-quality games and advanced jackpot functionality. Boss Media is delighted to be travelling towards success in cooperation with Synot," says Peter Bertilsson, CEO of Boss Media.

 

Deutsche Entertainment Group chooses Boss Media's Casino System

Boss Media has signed an agreement with Deutsche Entertainment Group, an established online gaming operator focusing on the European market, under the terms of which Boss Media will deliver a casino system during autumn 2005.

Deutsche Entertainment Group currently operates two established Internet casinos. As a result of the agreement with Boss Media, another Internet casino will be added to the company's already successful gaming operation.

"With a strong and growing position within the online casino market, we believe that Deutsche Entertainment Group can benefit greatly by adding our Casino product," says Peter Bertilsson, CEO of Boss Media.

Boss Media's latest casino client, version 4.0, contains new functions aimed at providing increased accessibility and simplicity. User-friendliness and ease of navigation are key concepts that recur in most of the conceptual improvements that have been made. The games included are of fundamental importance for the success of casino products. During 2004, Boss Media produced about 15 new games. The target for 2005 is to develop some 15-20 new games.

"We chose Boss Media for its proven expertise, high standards and future development plans, which will enable us to grow a profitable business in the major growth areas of online casino," says Dominic Mansour, CMO of Deutsche Entertainment Group.

 

Princess Group selects Boss Media to deliver Casino and Poker System

Princess Group with more than 85 companies and 6,000 employees, has selected Boss Media to supply their online casino and poker solution. The contract is a 10-year exclusive deal and marks an important milestone in the emerging trend of land-based casino operators entering the online marketplace.

Princess will use all its land-based venues to actively promote the online products. Approximately 250,000 people visit their venues on a monthly basis.

Princess Casinos International hold licenses to operate casinos in nine countries worldwide with two more licenses to be issued before year-end. In total Princess Casinos operates 17 land-based casinos with three more casinos soon to open.

In addition to their casinos, Princess Group also operates ten hotel and resort properties, several restaurants and entertainment centers, duty-free shop chains and a variety of industrial and investment companies.

Boss is to supply a casino system that will be available in both a downloadable and in a web-based version. The poker application will link to the existing Boss Media Poker Network (International Poker Network).

"As a result of this transaction, Boss Media secures its position as a leading supplier of systems to land-based operators who make the move into the online market - and who promote their online operations actively through the land-based venues. Given the high number of visitors to the venues, combined with Princess's great expertise in casino operations we are confident that this cooperation will be successful," says Peter Bertilsson, CEO of Boss Media.

"Boss Media has a proven record of success in this area, is fully transparent and has an excellent product offering. This combined they became our natural choice," says Guven Eraslan, CEO of Princess Casinos International.

 

Sports Cafe chooses Boss Media's online gaming system

Sports Cafe, owner and operator of the Sports Cafe chain of leading licensed sports entertainment venues in the UK, has selected Boss Medias system for launching an online gaming solution, Sports Cafe Casino.

Sports Cafe Casino, which will become operational in September 2005, will initially offer online casino and poker, and will be subsequently extended to include sports betting. Sports Cafe Casino will be supported by online and traditional marketing programs through its established chain of outlets.

The launch of Sports Cafe Casino is in line with the Sports Cafe's aim of extending its brand to other revenue areas related to sports and leisure.

"This agreement shows that our overall solution is attractive to leading operators aiming to expand their business by offering online gaming as a fast-growing complement to their well established chain of venues," says Peter Bertilsson, CEO of Boss Media.

"I am delighted to be undertaking this venture in partnership with Boss Media, who is recognized as a major player in the rapidly growing online gaming sector. I believe that Boss Media shares our vision of the potential for this market and welcomes the opportunity to provide a new and exciting product to the UK market aimed at both Sports and Gaming enthusiasts," says William Balkou, CEO of Sports Cafe Holdings.

 

Boss Media to deliver Casino and Poker system for Littlewoods Bet Direct

The Swedish company and leading gambling software provider Boss Media AB have signed an agreement with Sportech PLC - the parent company of Littlewoods Gaming - to provide a casino and poker system for Littlewoods Bet Direct Internet gaming site.

Sportech PLC is the UK's leading home gaming company, providing a variety of gaming and betting opportunities to customers through the wholly owned gaming and betting business - Littlewoods Gaming. Sportech PLC has a full listing on the London Stock Exchange and recorded a turnover of £207.9m for the year ended December 31, 2003.

Littlewoods Gaming provides betting and gaming opportunities to over one million customers, and always strives to be in the forefront when it comes to using new technology and new channels of distribution to bring more games to more players in the home.

Boss is to supply a Casino system with GBP as the base currency. The Casino will be available in both a download and in a web-based version. The Poker will link into the existing Boss Poker Network-community. The existing Bet Direct punters will be able to log in and play both casino and poker games using their existing playing account.

"We are very happy for the contract to provide Littlewoods BetDirect with a casino and poker solution. Given our experience from customised integrated gaming solutions, and Littlewoods extensive experience from gaming operations, we see a great potential in this cooperation," says Peter Bertilsson, President and CEO of Boss Media

"When looking to develop the casino and poker products for Bet Direct we were conscious that the products needed to utilise the existing account offered on the Bet Direct Sportsbook. Boss Media have proven expertise in this area and this coupled with their excellent product offering made them the natural choice," says Phil Kissane, Director of Internet Gaming at Littlewoods Gaming.

The Swedish Group Boss Media AB (publ) is today one of the world's leading suppliers of systems for digitally distributed gaming entertainment. Boss Media develops gaming solutions for such distribution channels as personal computers, interactive video terminals, mobile phones and digital TV. Licensees are offered a customized gaming system, an integrated payment system as well as related services. The Boss Media-share is listed on the O-list (Attract 40) of Stockholmsbörsen (Stockholm Stock Exchange). More information about Boss Media is available at www.bossmedia.se.

 

WINNERS OF THE BIG CHRISTMAS - NEW YEAR DRAW

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Boss Media signs IVT contract with Synot Lotto to expand operations in Czech Republic

After successfully conducting a pilot project with gaming machines distributed throughout the Czech Republic, Synot has decided to expand the operations in the next step towards a full-scale implementation of several thousand machines.

The expansion of the system will include introduction of a new state-of-the-art gaming machine combined with new features customized for the Czech market, such as new games with linked progressive jackpots presented on large plasma screens.

This new technology is being made available to the Czech players through the centrally controlled gaming machines that are loaded with slot and casino games to replace older technology at the gaming arcades.

"Synot Lotto and Boss Media started up the first pilot program in November 2004 and, based on what we have accomplished in this very short time, I am excited about the following months when we grow our player base and target the Czech players," says Petr Mikoska, CEO of Synot Lotto. "Through our well-established distribution network and our local know-how, combined with the gaming system from Boss Media, we have already established a strong competitive position on the market."

"The IVT system is well suited for the Czech market with competition demanding extremely short time to market, high-quality games and advanced jackpot functionality. Boss Media is delighted to be travelling towards success in cooperation with Synot," says Peter Bertilsson, CEO of Boss Media.

 

Oberthur Gaming Technologies and Boss Media to announce North American long term strategic alliance

Oberthur Gaming Technologies and Boss Media AB have agreed to formalize terms for a North American, long-term strategic alliance to jointly provide solutions for the converging gaming market.

This alliance will combine Boss Media world-leading innovative e-gaming software and solutions (payment and accounting system; player behaviour tracking and performance evaluation; strategic marketing; prize structures and wagering limits to prevent addictive play) with OGT's Cyber Games" portal. Lottery clients will get access to state-of-the-art technologies that will lead them in the digital world to extent their player base with a new generation of consumers.

With more than 35 years of lottery-specific expertise and over a century's experience in the security printing industry, Oberthur Gaming Technologies is the world's leader in the printing of innovative instant lottery tickets. Comprehensive services include strategic game planning and innovative conceptual design with OGT's DreamTeam", mobile gaming, Cyber Games" as well as state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT currently supplies a full range of high quality and innovative products and services to 100 clients in some 50 countries. The company has production units and offices in Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia, Pennsylvania in the U.S.; Paris, France; Vienna, Austria; and Sydney, Australia.

 

 
 

 
 
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